Resume

Content Creator & Creative Copywriter

I'm a multidisciplinary creative working at the intersection of photography, social media content creation and strategies combined with concept development and sharp copywriting.

I enjoy building culture around a brand. Whether it is to distill the communication in a concise tone of voice, come up with a strong visual identity or via building a community driven by emotional values. I think that is where my strength lies as a copywriter/content creator/ SoMe manager lies. A true passion for understanding a community combined with a background in fine arts and photography - and being able to tie it all together in a tightly knitted packaging. All backed up by my studies at institutions like Österlenskolan för konst och design, Hyper Island, Berghs School of Communication, and Grafiska Akademin.

I have created content for and managed channels such as Instagram, Facebook, LinkedIn, TikTok, and X with well-known international brands as well as small/medium sized companies and start-ups. I’ve also successfully launched influencer campaigns that have resulted in rapid social media growth.

Whether I'm behind the camera, writing a blogpost or developing a campaign, I aim to create work that feels thoughtful and authentic to the brands core and audience.

Clients

L'Oreál Paris

Findus

Biotherm

Inredningskurser

Souli Collective

Hobykulle Herrgård

Kiehls

Lerbruket

NYX Proffessional Cosmetics

Yoga Girl

L'Oreál Paris • Findus • Biotherm • Inredningskurser • Souli Collective • Hobykulle Herrgård • Kiehls • Lerbruket • NYX Proffessional Cosmetics • Yoga Girl •

Experience

  • Deliver quality copywriting, photography, creative concepts, and precise content adaptations to the audiences to boost brand awareness and drive conversion.

  • Working with AI copywriting tools to make the process and delivery more effective and cost efficient for the client.

  • Authentic community management and building, reaching and engaging the right target group for a specific brand.

  • Create engaging marketing material to promote products and brands.

  • Identify customers’ needs and gaps in content and contribute with new ideas to make it attractive and relatable for the target audience.

  • Ensure all-around consistency in brand look and feel. Advice, recommend, and support clients in content related questions.

Skills

  • Lifestyle and content photography.

  • Adobe Creative Suite (ID, AI, PSD, LR)

  • Copywriting for e-com, social communication and newsletters.

  • Proficient in AI tools such as Chat GPT+ and Midjourney.

  • Extensive knowledge of communication strategy for social channels.

  • Experience in influencer marketing, collaborations and campaigns.

Read more about my work experience on my LinkedIn page.

Selected projects: