Biotherm
Create the “big concept” around hydration and Biotherm’s star franchise Aquasorce in the Nordics. A strong overall creative concept in copy and visual, to be implemented in all touchpoint. Set the main and supporting claims together with the key visuals and exemplify the concepts and possibilities through mockups and storyboards for various relevant channels.
The campaign was a success and Biotherm received the My Source concept campaign as a perfect fit for the brand. It reshaped the company’s marketing approach, confirming the need for local connection to bridge the brand-consumer gap in the Nordics.
In fact, the campaign was so successful that Biotherm brought it globally to Germany, Austria, and Switzerland as well, reaching a much larger audience than originally intended.
Client
Biotherm
Year
2023
Skills
Concept development, Copywriting & Influencer scouting
“You really put the effort into understanding our brand
and its needs, making this a truly fruitful creative journey.”
— David Iop, Brand director, Biotherm Nordic
The Concept
Water is a source of inspiration and well-being. Aquasource is the source of healthy, beautiful skin.
Where they meet is the core of the idea. The main character of the story. Water enables our existence. We need it to survive. Aquasource is the solution to maintaining healthy, hydrated skin. It prepares us for our Nordic way of life.
The concept connects what being close to water does for the soul, to what Aquasources does for the skin. Two sources working together. One on the inside, one on the outside.
Nordic women in Nordic nature, close to the water, sharing their sources. Real women with stories that inspire. The duality of the sources is the foundation to a scalable concept that can be adapted to any channel. With a crystal clear connection to the product name that helps to strengthen the brand and the product in every touchpoint.