A project where Kiehl’s Scandinavia trusted us with their very first fully AI written blogposts. The brief requested ten SEO optimised articles for their blog, all created with and written by AI. Together we decreased the estimated time of delivery and created a cost effective process by me creating a tone of voice document and using it to train a customised Chat GPT for Kiehl’s. The client was very happy with the result and we received no edits on the articles that went live on the website in 2025.